Privacy Policy

information you provide to us. This Privacy Policy outlines how we collect, use, store, disclose, and protect your information when you visit https://detachedmedia.com.au (“Website”) or engage with our digital services, emails, SMS messages, and marketing content.

By using our Website or providing your information, you consent to the practices described in this policy.

1. Information We Collect

We may collect personal and non-personal information directly from you, automatically through technology, or via third parties. This includes:

1.1 Personal Information

  • Full name

  • Email address

  • Phone number (for SMS communications or account verification)

  • Postal or billing address

  • Business name and ABN

  • Payment or billing information (processed via secure third-party gateways)

1.2 Usage & Technical Information

  • IP address and approximate location

  • Browser type, device identifiers, operating system, and screen resolution

  • Referring and exit pages

  • Session duration, viewing history, and interactions with site content

  • Pages visited, forms completed, and link clicks

  • Cookies, pixels, and similar tracking technologies

1.3 Behavioural & Marketing Data

  • Email engagement (opens, clicks, unsubscribes)

  • Website behaviour for marketing segmentation

  • Abandoned-cart data (items viewed, added, or not purchased)

  • Interests and purchase history

  • Social media engagement (likes, shares, or messages via integrated widgets)

1.4 Location Data

  • Approximate or precise geolocation (via browser, GPS, or IP) when location services are enabled

  • Data used to tailor content, pricing, or promotions based on your region

1.5 Third-Party Data

We may receive data about you from trusted partners including:

  • Advertising platforms (Google, Meta, LinkedIn)

  • Email/SMS delivery services (Klaviyo, Mailchimp)

  • Analytics and remarketing tools (Google Analytics, Hotjar, Clarity)

  • Payment processors and e-commerce platforms

  • Publicly available sources or affiliates for business purposes

We may combine this information with data collected directly from you to improve relevance, personalization, and performance.

2. How We Collect Information

We collect data in several ways:

  • Directly from you: through contact forms, purchases, subscriptions, or direct communication.

  • Automatically: via cookies, analytics, and tracking tools when you use our Website or interact with our marketing.

  • From third parties: through partners, platforms, and analytics providers supporting our business operations.

3. How We Use Your Information

We use your information to provide and improve our services, operate our Website, and enhance your user experience. Specifically, we may use it to:

  • Provide, manage, and improve our Website, services, and digital products

  • Process transactions and deliver purchased services

  • Send transactional communications (receipts, confirmations, updates)

  • Send marketing emails or SMS messages (with your consent)

  • Deliver abandoned-cart reminders or special offers via SMS or email

  • Personalize your experience through tailored content or recommendations

  • Provide location-based content or promotions where relevant

  • Analyze site performance, marketing effectiveness, and customer behaviour

  • Detect and prevent fraud, abuse, or security issues

  • Comply with legal obligations or enforce our terms of service

We only use your personal information for purposes directly related to the original reason for collection or as permitted by law.

4. Disclosure & Sharing of Information

We do not sell your personal data. However, we may share it under the following circumstances:

4.1 With Service Providers

We engage third-party vendors who perform services on our behalf, such as:

  • Website hosting and cloud storage

  • Marketing automation and CRM

  • Payment processing

  • Analytics and advertising

  • Customer support systems

These providers are contractually required to handle your information securely and only for authorized purposes.

4.2 With Advertising & Analytics Partners

We may share anonymized or pseudonymized data for:

  • Remarketing campaigns (e.g. Google Ads, Meta Ads)

  • Measuring ad performance and conversions

  • Audience insights and behavioural analysis

4.3 For Legal, Security, or Business Reasons

We may disclose personal data to:

  • Comply with laws, regulations, or legal requests

  • Enforce our terms and protect our rights

  • Prevent or investigate fraud or cyber incidents

  • Facilitate a merger, acquisition, or business sale

4.4 With Affiliates

We may share data with affiliated businesses for operational, reporting, or support purposes, subject to the same protections.

5. SMS Communications

By providing your phone number, you consent to receive SMS messages for:

  • Transactional updates (e.g., confirmations, reminders)

  • Abandoned-cart notifications

  • Promotional offers or campaign updates (where opted-in)

You may opt out at any time by replying “STOP” or using the unsubscribe link in the message.
We never sell or share your phone number with unrelated third parties for their own marketing.

6. Location-Based Services

If you enable location tracking, we may use that data to:

  • Display region-specific prices or services

  • Offer nearby promotions

  • Improve analytics and understand geographic engagement

You can disable location access through your device or browser settings at any time.

7. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Keep your session active

  • Remember preferences and login details

  • Analyze traffic and user engagement

  • Improve performance and site usability

  • Support targeted advertising (e.g., retargeting ads)

You can manage cookies via your browser settings. Some features may not function correctly if cookies are disabled.

8. Data Storage, Security & Retention

Your information is stored on secure servers located in Australia or trusted international data centres.

We apply industry-standard best practices, including:

  • SSL/TLS encryption on all data transmissions

  • Encrypted backups and storage

  • Role-based access controls and two-factor authentication

  • Regular vulnerability scans and audits

  • Secure deletion or anonymization when data is no longer needed

We retain personal information only as long as required for legitimate business purposes or to comply with legal obligations.

9. International Data Transfers

If your information is transferred outside Australia (for example, to service providers in the U.S. or EU), we ensure it is protected by:

  • Data processing agreements and confidentiality clauses

  • Standard contractual clauses (where required)

  • Comparable privacy standards under the Australian Privacy Act

10. Your Rights and Choices

You have the right to:

  • Access and request a copy of your personal data

  • Correct inaccuracies or update your information

  • Request deletion or anonymization of your data

  • Withdraw consent to marketing or analytics tracking

  • Opt out of SMS and email marketing

  • Manage cookies and location permissions

  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

To exercise these rights, contact us (details below). We may require proof of identity before processing your request.

11. Third-Party Links and Embedded Content

Our Website may include links or embedded elements from third parties (e.g. YouTube, Instagram, Google Maps).
These sites have their own privacy policies — Detached Media is not responsible for how they collect or handle your information.

12. Children’s Privacy

Our Website and services are intended for adults. We do not knowingly collect data from individuals under 16 years old. If you believe a child has provided personal data, please contact us for deletion.

13. Data Breach Procedure

In the unlikely event of a data breach, we will:

  • Investigate immediately

  • Notify affected users and the OAIC (if required)

  • Take remedial steps to prevent recurrence

  • Provide information on protective measures users can take

14. Resuslts Disclaimer

Detached Media provides professional marketing, creative, and strategic services intended to facilitate the growth and performance of your business. However, unless otherwise stated in a specific package’s written guarantee, Detached Media makes no representations, warranties, or guarantees (expressed or implied) regarding the achievement of specific results, performance levels, revenue outcomes, or business growth.

All strategies, recommendations, and deliverables are provided as tools and guidance to support your business objectives. The client remains solely responsible for the implementation, performance, and success of their own business activities, including but not limited to marketing execution, operational decisions, and external factors outside Detached Media’s control.

By engaging our services, you acknowledge and agree that Detached Media facilitates the process but does not guarantee the outcome, and that you accept full responsibility for the success or failure of any project, campaign, or initiative undertaken.

15. Updates to This Policy

We may update this Privacy Policy to reflect changes in law, technology, or business practices.
Any revisions will be posted here with an updated “Last Updated” date.
If significant changes occur, we may notify you by email or a site banner.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Detached Media
Address 2/32 Ulverstone Street, Lyons, ACT, 2606, Australia
Email: contact@detachedmedia.com.au
Mobile: +61 437 733 060
Website: https://detachedmedia.com.au